Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Thin Film Electronics ASA  a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]

BBC Worldwide brings viewers closer to Planet Earth II series using augmented reality

BBC Worldwide brings viewers closer to Planet Earth II series using augmented reality

BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality. The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore […]

Yahoo launches mobile and 360 degree ad formats in Singapore

Yahoo launches mobile and 360 degree ad formats in Singapore

Yahoo announced the availability of two new ad products for advertisers in Singapore: Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive 360 degree content and 360 creatives offering immersive ads for desktops and mobile using augmented reality and panoramic imagery. Yahoo Tiles enables brands to tell […]

Xaxis Launches Native Ad Specialist plista in Singapore and Taiwan

Xaxis Launches Native Ad Specialist plista in Singapore and Taiwan

Xaxis, the world’s largest programmatic audience company, announced the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across […]

Xurpas buys Art of Click for $45M

Xurpas buys Art of Click for $45M

Technology firm Xurpas Inc. is taking over a fast-growing mobile advertising network in Asia Pacific with a $45-million deal to buy 100 percent of Singapore-based technology firm Art of Click Pte. Ltd. Art of Click has created a proprietary, next generation ad optimization platform for advertisers. Its platform supports both client brands and global and […]

Singapore-based mobile ad firm BuzzCity acquired by Mobads

Singapore-based mobile ad firm BuzzCity acquired by Mobads

Singapore-based mobile advertising network BuzzCity has been acquired by London-based Mobads for an undisclosed sum. Both companies focus on direct response mobile marketing but the acquisition will give Mobads the ability to serve brands alongside the direct response product. Mobads CEO, Sacha Jacobs, commented: “The mobile advertising segment still shows enormous growth potential for the next four years; with […]

Banks to trial payments using Facebook and Twitter accounts

Banks to trial payments using Facebook and Twitter accounts

Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Following a trial in Singapore in 2017, the service would allow people to wire money by selecting their Facebook or Twitter account instead of entering a bank account number and sort code. The service will bring together 20 banks to allow […]