Singapore-based eCommerce platform Shopee has joined forces with dining deals platform Chope to offer special deals to its users as part of its celebration of Singapore’s 54th birthday. Shopee will hold a National Day Sale from August 5-9, and adding around 100 dining deals to users, who can also choose more than 1,000 deals on the Chope […]
A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. As a result, consumers are much more likely […]
To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]
Singapore-based telcos will be consolidating their business in the next three years as more mobile virtual network operators (MVNO) enter the market, it has been predicted. The consolidation claim has come from financial services company Moody’s, which noted that existing MVNOs like Circles.Life and MyRepublic are already eating into the market share of leader Singtel, as well as […]
Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]
Chevron Singapore, which operates the retail brand Caltex, has introduced Singapore’s first fuel payment app, CaltexGO. The fuel payment app with integrated loyalty is already gaining fans with its alternative refuelling experience from the comfort of your car, clocking 10,000 app downloads within the first few weeks of launch. The CaltexGO mobile app spent a […]
Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city. According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised […]
While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]
JET8 is a Singapore-based, global social media platform with technology that allows brands, agencies and influencers to engage and sell to social communities through user-generated mobile content. Using JET8’s social currency, JETS, users of JET8 apps are rewarded for their influence as they engage with the brands and communities they love. For every in-app like, […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the opening of new offices in Singapore, expanding the company’s substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. It delivers successful campaigns for the top performing brands in Asia, […]