Blippar partners with Magnum for Singapore AR campaign

Blippar partners with Magnum for Singapore AR campaign

AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]

Untitled Project Singapore launches VR tour of the Scoot dreamliner in 9 countries across APAC

Untitled Project Singapore launches VR tour of the Scoot dreamliner in 9 countries across APAC

Untitled Project Singapore’s team of creative technologists has released a new 360 degree, 3D virtual tour experience of Scoot’s Boeing 787 Dreamliner. The VR experience, which will be activated in pop-up showcases in nine countries across the Asia Pacific, is designed to give prospective customers a very unconventional tour of Scoot’s flagship aircraft. A mixture of real […]

Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Southeast Asia’s Internet economy is set to hit $50bn in 2017, outpacing earlier growth expectations by 35% and well on track to realising a $200bn internet economy by 2025, according to a report released by Google and Temasek Holdings, the Singapore government’s investment vehicle, called the ‘e-Conomy Southeast Asia Spotlight 2017’. The report found that […]

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]

Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Thin Film Electronics ASA  a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]