99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

Consumers still prefer shopping in-store but want innovation, says Blis report

Consumers still prefer shopping in-store but want innovation, says Blis report

Most shoppers still prefer to make purchases in-store after using the internet to research products, despite concerns that the high street is dying, according to research from Blis. 60 per cent of the over 4,500 EMEA consumers surveyed use the internet to research products before ultimately making purchases in-store. At the same time, impulse buying is […]

River Island boosts social shopping with Curalate to align social shopping experiences

River Island boosts social shopping with Curalate to align social shopping experiences

River Island has partnered with Curalate to align social shopping experiences on and away from its website. The fashion retailer is rolling out a suite of technology, streamlining its social commerce capabilities to power discovery-driven purchasing. River Island is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user […]

Pinterest opens up shopping experiences

Pinterest opens up shopping experiences

Pinterest has expanded its partners program globally to make it more accessible to third-party technology and businesses, creating more shopping experiences in the process. The Pinterest Marketing Partners program has become the global Pinterest Partners program and, with this, opened the door to more platform partners, feed management providers, shoppable experience platforms, and tag management […]

Most Brits won’t make a purchase via social media over ‘fake’ fears, says OnBuy.com survey

Most Brits won’t make a purchase via social media over ‘fake’ fears, says OnBuy.com survey

Fewer than one in six UK consumers have made a purchase using a buy button on social media with more than a third entirely opposed to the idea of buying items via social platforms. According to an OnBuy.com survey of 1,424 consumers, Brits are most open to purchasing products through Instagram (59 per cent), followed by Facebook […]

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]

Metrics on in-store performance need to catch up with reality of how people shop, says Conversity research

Metrics on in-store performance need to catch up with reality of how people shop, says Conversity research

2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]

Google brings shoppable ads to image searches

Google brings shoppable ads to image searches

Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]

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