Google brings shoppable ads to image searches

Google brings shoppable ads to image searches

Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]

Snapchat rolls out self-serve shoppable ads globally

Snapchat rolls out self-serve shoppable ads globally

Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]