Shazam for iOS offers Instagram Story integration in latest update

Shazam for iOS offers Instagram Story integration in latest update

The iOS version of Shazam, the music identification app acquired by Apple in December 2017 for $400m, has been updated to version 12.3, and now integrates with Facebook-owned Instagram, enabling users to share songs they discover on Instagram Stories. The update is the second major update to the app since Apple completed its acquisition of Shazam, […]

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

 MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]

Apple acquires music-recognition app Shazam for a reported $400M

Apple acquires music-recognition app Shazam for a reported $400M

Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]

Asda team with Shazam to provide a spooky AR experience for Halloween

Asda team with Shazam to provide a spooky AR experience for Halloween

Asda teamed up with Shazam to launch a UK first, which will run throughout the Halloween period. When anyone ‘Shazams’ the new TV ad, by Saatchi & Saatchi London, or code in the retailer’s Good Living Magazine they will be taken to an augmented reality (AR) experience on their smartphone that lets them be part of the ad through a […]

Shazam Unveils “Brand Takeovers” for Full-Screen Ad Experiences at Scale

Shazam Unveils “Brand Takeovers” for Full-Screen Ad Experiences at Scale

The Shazam Brand Takeover leverages native-app functionality and enables brands to literally “take over” the app’s entire screen in individual markets for a full day, reaching Shazam’s hundreds of millions of global users. Brands can now participate in the entire Shazam user flow—from home screen to listening screen to track result—which is initiated 25 million […]

Shazam appoints new Head of Global Marketing Solutions

Shazam appoints new Head of Global Marketing Solutions

Shazam are extremely excited to welcome Alexis Rodriguez as their new Head of Global Marketing Solutions. Based in Shazam’s NYC office and reporting to CRO Greg Glenday, Alexis will oversee the Integrated Marketing, Partner Marketing and Creative Services teams. Alexis Rodriguez is an accomplished creative executive with over 20 years of corporate and entrepreneurial experience […]

Innocean Worldwide & Shazam team to unveil ‘The Day Shazam Forgot’ push for Alzheimer’s Research UK

Innocean Worldwide & Shazam team to unveil ‘The Day Shazam Forgot’ push for Alzheimer’s Research UK

Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in later life. But the disease can actually affect people as young as 40. With over 40,000 people under 65 living with dementia in the UK. To educate a younger audience about the effects of Alzheimer’s, Innocean Worldwide […]

Shazam Launches First Scaled Augmented Reality Solution for Brands Worldwide

Shazam Launches First Scaled Augmented Reality Solution for Brands Worldwide

Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]