Google adds activity cards to users’ browsing history

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards. Activity cards are designed around the idea that searching — especially on mobile — is often a disjointed experience due to time constraints or other interruptions. At times, a user might leave open a browser tab in the background […]

New report by BrandContent urges brands to find their voice

New report by BrandContent urges brands to find their voice

BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing.  Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Until now, companies looking to advertise their products online have done so using ads on search engines, social networks or media websites. Now, there is yet another option: an increasing number of retail websites are offering space for companies to place ads. For the retail platforms, such advertising represents a lucrative source of income. The […]

Adtrak helps Powerday to find its voice

Adtrak helps Powerday to find its voice

Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]

Amazon is testing video ads in mobile search results

Amazon is testing video ads in mobile search results

With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

Google News Initiative announced to fight fake news and support journalism

Google News Initiative announced to fight fake news and support journalism

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended to be a wider worldwide expansion […]

Google gives users more control over online ads

Google gives users more control over online ads

You can’t escape ads online because they’re often the primary source of revenue for publishers and content creators. Google runs one of the largest ad businesses online and it routinely improves the controls that users have over their online ad experience, to ensure that a balance is struck between ads and user experience. Google has […]

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