Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth
Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms. The campaign will be measured and verified by the UK’s leading independent location measurement company, Rippll. Honda and Dentsu Aegis owned-agency Amplifi have signed as the first Cost Per […]