Ride-hailing app Grab introduces omnichannel ad business

Ride-hailing app Grab introduces omnichannel ad business

Ride-hailing firm Grab has launched an advertising unit to enable brands to reach consumers in Southeast Asia both inside and outside of vehicles. Through GrabAds, brands are able to utilise Grab’s presence across eight countries and in over 200 cities in Southeast Asia to reach people taking a ride in one of the company’s vehicles […]

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

 During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]

Uber preps test of 30-minute food delivery by drone

Uber preps test of 30-minute food delivery by drone

Uber Technologies plans to deliver food by drone in San Diego as part of a wide-reaching commercial test program approved by the U.S. federal government, said Dara Khosrowshahi, the chief executive officer. Khosrowshahi said people should expect meal delivery in five to 30 minutes, depending on whether it comes from a drone or a human. […]

Uber now lets you rate your driver before your ride is over

Uber now lets you rate your driver before your ride is over

Know how you’re going to rate your Uber driver halfway to your destination? Uber is now giving riders the ability to rate their rides mid-trip, because you’re busy, apparently, and the ride-hailing service doesn’t want to “miss an opportunity to listen and improve.” Specifically, riders are now able to rate, compliment, tip and share feedback […]

Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo

Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo

Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]

Uber drivers will no longer see exact location history for riders

Uber drivers will no longer see exact location history for riders

In a pilot program launching soon, Uber will begin obscuring riders’ exact pickup and drop-off locations in the trip history displayed to drivers. Instead, it will display a broader location area. The change is intended to enhance rider privacy and safety, the first of several upcoming changes Uber is making to limit the exposure of […]

1 2 3 4