Chinese app developers account for a quarter of global App Store earnings

Chinese app developers account for a quarter of global App Store earnings

1.8m developers using Apple’s platform in China have earned a total 112bn yuan (£12.5bn), representing around a quarter of total global App Store earnings. The figures were revealed by Apple chief executive Tim Cook in a speech given yesterday to a public cyber policy forum, organised by the Cybersecurity Administration of China (CAC), which oversees internet regulation […]

Alphabet revenue jumps 24% on mobile ad growth

Alphabet revenue jumps 24% on mobile ad growth

Alphabet Inc on Thursday reported stronger-than-expected advertising sales and higher operating margins, driving shares up in after-hours trading as investors brushed off concerns about higher costs for acquiring mobile customers. The company’s shares were up nearly 3 percent at $1,020 after the bell. They have gained 25 percent this year.Third-quarter revenue for Alphabet, the parent […]

Google plans on sharing its Revenue with News Publishers

Google plans on sharing its Revenue with News Publishers

Google is reportedly planning on sharing its revenue with publishers that make use of its new subscription tools – which were reported alongside the scrapping of the company’s contentious ‘first click free’ policy. Under the subscription model, Google will use the combination of its vast user data and machine learning algorithms to help publishers identify potential […]

Global wearables market to reach $30.5bn in revenue in 2017

Global wearables market to reach $30.5bn in revenue in 2017

Wearable sales are set to hit 310.4m in 2017, accounting for $30.5bn in revenue, up 16.7 per cent from 2016 – according to tech research and advisory company Gartner. Of the over 310m sales, 41.5m are forecasted to be smartwatches, drawing in $9.3bn in revenue.  Gartner expects smartwatch sales to total nearly 81m units by […]

Top Publishers Weigh in on Mobile Monetization and User Engagement

Top Publishers Weigh in on Mobile Monetization and User Engagement

With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetisation. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony. The report looked at top mobile […]

Facebook Profits up 71% as Mobile Ad Sales Soar

Facebook Profits up 71% as Mobile Ad Sales Soar

Facebook’s profits climbed 71% to $3.9bn (£3bn) in the second quarter of 2017, boosted by an increase in sales of mobile video adverts, figures show. The social media giant exceeded market expectations, posting a 45% increase in revenue for the three months to June of this year to $9.3bn (£7.1bn), compared with $6.4bn (£4.9bn) for […]

Google leads the world in digital and mobile ad revenue

Google leads the world in digital and mobile ad revenue

Advertising is the lifeblood of the internet. Google parent company Alphabet makes more money from digital ads than any company on the planet — it’s expected to make $73.8 billion dollars in net digital ad sales in 2017 after subtracting for traffic acquisition costs, according to internet research firm eMarketer. Google represents 33 percent of the […]

Global Mobile Advertising Revenues Tops $83 Billion In 2016

Global Mobile Advertising Revenues Tops $83 Billion In 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]

Twitter considering paid monthly subscription service, aimed at brands

Twitter considering paid monthly subscription service, aimed at brands

Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]