Google launches new tools aimed at improving mobile site speeds

Google launches new tools aimed at improving mobile site speeds

Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study. The company is launching a Speed Scorecard that will allow brands to compare their mobile site speed to that of other companies in 12 countries. Additionally, Google says its new Impact Calculator […]

Snap shares soar on first earnings beat with revived user growth

Snap shares soar on first earnings beat with revived user growth

Snapchat parent Snap beat Wall Street expectations for the first time since the company went public almost a year ago, in the fourth quarter of 2017. Snap reported impressive revenue and user growth, and saw its stock price soar more than 20 per cent to finally give investors something to smile about. “We ended 2017 […]

Facebook’s ad revenue soars as daily user time drops by 5%

Facebook’s ad revenue soars as daily user time drops by 5%

Facebook says changes to its News Feed algorithm has cut the amount of time users spend on the platform by about 50 million hours each day as the number of daily active users increased by 14% to 1.4 billion in 2017. The reduction in user time spent on the platform hasn’t dented its ad revenue, […]

AI tech delivers millions in revenue for Virgin Holidays

AI tech delivers millions in revenue for Virgin Holidays

Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]

Global app downloads surge to 175 billion in 2017, India second largest market after China

Global app downloads surge to 175 billion in 2017, India second largest market after China

India downloaded more apps than the US in 2017, a new report by app analytics provider App Annie has revealed. Riding on increased smartphone penetration and dirt-cheap 4G data access, India accounted for nearly 58 billion of the world’s 175 billion app downloads in 2017. Only China, the world’s largest internet market, is ahead with […]

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]

App Store kicks off 2018 with record-breaking holiday season

App Store kicks off 2018 with record-breaking holiday season

App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, […]

Worldwide app spend reached nearly $200M on Christmas day, up 12 percent from 2016

Worldwide app spend reached nearly $200M on Christmas day, up 12 percent from 2016

Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]

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