Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify, the customer journey optimisation (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared eCommerce customer base. The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing eCommerce companies to increase on site email capture through Yieldify’s lead generation […]

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]

87% of UK’s top retailers risk revenue losses through poor mobile site performance

87% of UK’s top retailers risk revenue losses through poor mobile site performance

Almost nine in 10 (87%) of the UK’s top retailers are risking a significant drop in online visibility by neglecting their mobile site performance, according to new research. The report, carried out by leading eCommerce and digital agency Visualsoft, found that worryingly low numbers of retailers have taken strides to improve mobile site speed since Google’s ‘Speed Update’ was announced […]

iPrice Group analyses the increased online shopping consumption during the month of Ramadan

iPrice Group analyses the increased online shopping consumption during the month of Ramadan

Just a few weeks into Ramadan, online shopping consumption increased greatly during the fasting month. This was evident as iPrice Group, a price aggregator platform for hundreds of online merchants in Indonesia and Malaysia experienced double-digits growth in online sessions. Undertaking this study, there are unique consumer insights that only occurs during the month of […]

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]

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