Dentsu Webchutney India Creates ‘Never Miss a Deal with Missed Caller’ Innovation for Café TC

Dentsu Webchutney India Creates ‘Never Miss a Deal with Missed Caller’ Innovation for Café TC

 Café TC and Dentsu Webchutney India launched a new campaign to make people aware of ‘Not 2 B Missed Deals’ using Truecaller in an innovative way. Friday night is party night. Bars and restaurants run exclusive deals and offers in order to get maximum footfalls. These deals are communicated to people using various conventional […]

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants across the UK are paying to become Pokemon Go destinations in a bid to lure gamers through their doors. Business forking out £100 a day for virtual creatures to be found on their premises are reaping the rewards of the trade dubbed ‘Pokémonomics’. London burger restaurant Maxwell‘s said its revenues have risen […]

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]