Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research by Taboola. With Black Friday just a few short weeks away, deal-hunters everywhere are already considering ways to capitalise on the world’s number one shopping day. […]
Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily […]
Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
Mobile gamers in the UK are spending, on average, more than £40 a year on in-app purchases, with males between 25 and 34 spending around three times as much as the average across all age groups. Deloitte analysed the smartphone habits of 4,150 people aged between 16 and 75 in the UK and found that mobile […]
The daily use of voice assistants in the UK has risen significantly in the past 12 months according to new research. The survey of 1000 smart speaker owners in the UK was carried out by digital experience agency Code Computerlove and Mediacom North to benchmark changes in the use of voice assistants in the past 12 months. Seven out of […]
The future of beauty tech is upon us. A new report by Wunderman Thompson Intelligence, shows that the beauty industry is turning to science and technology to meet the consumer hunger for hyper-personalisation. The report, “Beauty Tech Futures”, found that new technologies help consumers stay in tune with their health. Over the last four years, the industry has seen a shift from a New Natural renaissance where synthetic […]
Thousands of Personal Group customers will now receive push notifications alerting them to local retail savings and discounts. Enabling over 800,000 users to make substantial savings in the moment. As one of the UK’s leading employee benefits and insurance companies, Personal Group is focussed on supporting low and middle income earners to help make their […]
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their ‘Martech: 2020 and Beyond‘ report, published on October 14. For […]
A new report – Click and Regret – from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them. The survey of 2,000 UK adults conducted by […]
Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen. The survey of more than 300 senior sports industry executives found that this development is predominately being motivated by […]