UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. The figure represents a possible increase on last year, when IMRG reported that £1.39bn was spent online, not including Amazon or other marketplaces. The research from Salmon, […]
A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
In 2018, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast by eMarketer. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. “Even the strongholds of TV, such as live sports and news, are […]
MediaTek announced the results of a survey it conducted with Qualtrics measuring the most popular camera features in smartphones according to US consumers. The survey results highlight the popularity of dual cameras, portrait mode, HDR and other premium smartphone features that have become more accessible to mid-market consumers over the past few years. The results also showcase how […]
Households in developed countries are set to have at least three separate TV and video subscriptions by 2023, as teenagers increasingly become account holders alongside the adults they live with, according to Deloitte. On average, UK children receive £11.20 in pocket money each week, while pay TV subscriptions tend to start at around £5 per […]
Internet of Things (IoT) has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years. The study, from Fujitsu, signals that the days of simply experimenting with IoT projects are now consigned to the past. Fujitsu commissioned IDG Connect to better understand […]
In US, more than four of every five digital display ad dollars transact via programmatic means according to eMarketer. The eMarketer forecast ‘US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020‘ expects that US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year. Other statistics predicted by the report […]
Fyber, a big ad monetisation company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Research […]
Following a 6-fold growth between 2013 and 2018, mobile advertising revenue is set to fall to a 12 percent CAGR, reaching a market value of USD 222 Billion in 2023, according to the latest report by Strategy Analytics. The mobile share of digital advertising will grow rapidly in less developed advertising markets but in advanced […]