Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them

Smart Devices Try To Avoid A Festive Failure

There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts. Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited […]

Revealing the secret of an untapped digital marketing channel

By Conor McGrath, Head of UK Clients at post-purchase experts parcelLab

Revealing the secret of an untapped digital marketing channel

Psst. Want to hear a secret? What if I told you that there’s a way to achieve marketing performance metrics upwards of 80% – and one that doesn’t have anything to do with Artificial Intelligence (AI), Augmented/Virtual Reality, Chatbots, Programmatic or any of the other new tech buzzwords we’ve been promised will revolutionise marketing in […]

What’s Preventing Marketers Turning Data Into Gold?

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]

Successful brands spend 82% of their budgets on TV and digital channels combined, says WARC

Successful brands spend 82% of their budgets on TV and digital channels combined, says WARC

WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]

52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report

52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report

Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]

Just one in four digital campaigns measured for brand impact, according to On Device Research

Just one in four digital campaigns measured for brand impact, according to On Device Research

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research. On Device Research, the marketing effectiveness research company, has announced the results of its first ‘State of Digital Brand Measurement’ research report, conducted […]

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]

The rise of big data: Human element ‘still pivotal in analytics’

The rise of big data: Human element ‘still pivotal in analytics’

Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study. The research, from Alteryx uncovers the benefits and impact of data analytics in digitisation projects in the UK, as well as across […]

Smart Homes ‘most discussed IoT tech among influencers’, according to GlobalData

Smart Homes ‘most discussed IoT tech among influencers’, according to GlobalData

‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company. GlobalData’s research reveals that the global IoT technology market is set to grow at a compound annual […]