Consumer response to the iPhone launch remains underwhelming according to Future Thinking

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

Mobile the only advertising medium without a chilly future according to Zenith

Mobile the only advertising medium without a chilly future according to Zenith

The coming years will be chilly for just about every advertising medium except for your mobile phone, according to advertising agency Zenith. While internet advertising will overtake old-school television to become the biggest global advertising medium in 2017, marketing on desktop computers is expected to decline in coming years: As more advertising shifts online, benefitting companies like […]

Mobile Posse Unveils Original Research About the Mobile User Journey

Mobile Posse Unveils Original Research About the Mobile User Journey

Mobile Posse, innovator of an intelligent content discovery platform that enhances the mobile experience while boosting ad monetization for mobile carriers and device OEMs, announced a new research titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile […]

eMarketer on Understanding Teens and their Smartphone Habits

eMarketer on Understanding Teens and their Smartphone Habits

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for […]

Australia’s online ad market grows 12% to $7.6bn

Australia’s online ad market grows 12% to $7.6bn

The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]

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