New app industry survey: 86% of marketers will use remarketing in next year

New app industry survey: 86% of marketers will use remarketing in next year

Apsalar, the Mobile ROI platform that helps mobile-first marketers drive extraordinary growth, and Thomvest Ventures, a Silicon Valley-based venture capital firm, released the results of a global survey of enterprise mobile app marketers, focused on how these business leaders are investing their marketing dollars. The survey, conducted in July/August 2016, queried app marketers from around […]

The Year of the Mobile Will Never Come

The Year of the Mobile Will Never Come

Sorry people. But the year of the mobile is never going to come. But not for the reasons you think. Let me explain, and then feel free to disagree. Ever since I first became interested in these things, the famous and fabulous Mary Meeker has publisher her overview of the world’s internet. It’s an amazing […]

Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts

Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

The Interactive Advertising Bureau (IAB)  released an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan. Announced during the IAB MIXX Conference, the survey revealed that Asia Pacific (APAC) consumers take the lead in frequent mobile purchases. Globally, nearly a quarter of mobile […]

Mobile At The Heart Of Retail Experience According To IAB Global Report

Mobile At The Heart Of Retail Experience According To IAB Global Report

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]

Infographic: Happy 4th Birthday Tinder!

Infographic: Happy 4th Birthday Tinder!

This September, dating app Tinder will celebrate its fourth anniversary. Since September 2012, more than 40 million people have downloaded the app and swiped right on potential matches, with wildly varying degrees of success. Every single day, there are 1.6 billion swipes on Tinder and 26 million new matches formed. Having started as an experiment […]

Why size matters with mobile ads

Why size matters with mobile ads

Social platforms are providing longer ad units, but bigger isn’t necessarily better, writes a strategy team from Possible Earlier this year, Instagram and Twitter announced something odd: longer ad units. Twitter enabled skippable 30-second ads, while Instagram cleared the way for gargantuan 60-second Super Bowl-style ads. One can, perhaps, see an argument for this. Mobile […]

Mobile Advertising Market To Hit US$ 269.14 Bn by 2024 Owing To Exponential Rise In Mobile users Globally

Mobile Advertising Market To Hit US$ 269.14 Bn by 2024 Owing To Exponential Rise In Mobile users Globally

Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. The different types of advertising includes display advertising, In-app, In-game, rich media, search, sms/mms/P2P messaging and others. Mobile advertising provides a solution to advertisers to reach […]

Kenshoo: Mobile video drives social ad spend up 50 per cent

Kenshoo: Mobile video drives social ad spend up 50 per cent

Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]

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