Brands must reorganise to maximise eCommerce growth, according to Zenith

Brands must reorganise to maximise eCommerce growth, according to Zenith

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]

Consumers to spend nearly £2.5bn in online purchases on Black Friday, according to Salmon

Consumers to spend nearly £2.5bn in online purchases on Black Friday, according to Salmon

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. The figure represents a possible increase on last year, when IMRG reported that £1.39bn was spent online, not including Amazon or other marketplaces. The research from Salmon, […]

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Just 1 in 10 online shoppers visit a brand’s website when searching for products

A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]

Dual cameras and selfies still rule, but survey shows other features figure more than expected in choosing a smartphone

Dual cameras and selfies still rule, but survey shows other features figure more than expected in choosing a smartphone

MediaTek announced the results of a survey it conducted with Qualtrics measuring the most popular camera features in smartphones according to US consumers. The survey results highlight the popularity of dual cameras, portrait mode, HDR and other premium smartphone features that have become more accessible to mid-market consumers over the past few years. The results also showcase how […]

Teenagers to boost household video subscriptions over next five years, according to Deloitte

Teenagers to boost household video subscriptions over next five years, according to Deloitte

Households in developed countries are set to have at least three separate TV and video subscriptions by 2023, as teenagers increasingly become account holders alongside the adults they live with, according to Deloitte. On average, UK children receive £11.20 in pocket money each week, while pay TV subscriptions tend to start at around £5 per […]

IoT projects ‘expected to deliver payback within three years’, according to Fujitsu

IoT projects ‘expected to deliver payback within three years’, according to Fujitsu

Internet of Things (IoT) has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years. The study, from Fujitsu, signals that the days of simply experimenting with IoT projects are now consigned to the past. Fujitsu commissioned IDG Connect to better understand […]

86.3% US display ad dollars forecast to transact programmatically by 2020

86.3% US display ad dollars forecast to transact programmatically by 2020

In US, more than four of every five digital display ad dollars transact via programmatic means according to eMarketer. The eMarketer forecast ‘US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020‘ expects that US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year. Other statistics predicted by the report […]

In-app mobile advertising poised for growth, according to Fyber and Sapio Research

In-app mobile advertising poised for growth, according to Fyber and Sapio Research

Fyber, a big ad monetisation company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Research […]