Digital consumer spending in India is a $100 Billion opportunity, according to the Boston Consulting Group

Digital consumer spending in India is a $100 Billion opportunity, according to the Boston Consulting Group

Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]

IAB sees blockchain as a ‘natural fit’ for digital video advertising

IAB sees blockchain as a ‘natural fit’ for digital video advertising

The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]

A lack of online payment options is limiting the growth potential of UK retailers, according to Visualsoft

A lack of online payment options is limiting the growth potential of UK retailers, according to Visualsoft

UK retailers are restricting their own online sales growth potential by up to 30 per cent due to only offering limited payment options, according to research by eCommerce and digital agency Visualsoft. The study found that 19 per cent of the UK’s top 240 retailers fail to offer any payment choice outside of mainstream credit […]

Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]

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