71% of voice searchers don’t make purchases, according to NetElixir

71% of voice searchers don’t make purchases, according to NetElixir

Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]

Middle East and Africa see growth in average monthly mobile minutes of use per subscriber, says GlobalData

Middle East and Africa see growth in average monthly mobile minutes of use per subscriber, says GlobalData

The average monthly mobile voice usage per subscriber in the Middle East and Africa will remain stable in 2018, despite the growing adoption of over-the-top (OTT) voice applications such as Skype, WhatsApp and Facebook Messenger, according to GlobalData, a leading data and analytics company. OTT voice applications can have a negative impact on telecom operators’ […]

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

Spending on apps jumps 22% in Q1, according to App Annie

Spending on apps jumps 22% in Q1, according to App Annie

Consumer spending on apps jumped 22% to $18.4 billion worldwide in Q1 2018 from a year earlier, driven by growth in music and audio, health and fitness and game categories, researcher App Annie said in a quarterly report. Downloads from Apple’s App Store and Google Play grew 10% to a record 27.5 billion during the […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

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