Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities. A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]
As Reddit looks to build out its performance advertising business, the social site has begun offering cost-per-click bid types. Though CPC ads are table stakes, Reddit’s vice-president of brand partnerships, Zubair Jandali, said this is a major step forward as the site aims to round out its ad offerings. “This is a point of inflection that […]
Reddit has belatedly joined the video ad fold with the roll out of native video advertising to select partners across both its website and mobile apps, a scheme which will be extended to all later in the summer. Hot on the heels of LinkedIn, Reddit will now hosts brands’ videos natively, playing them automatically when […]
Reddit has announced the upcoming launch of native promoted posts for its mobile apps. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all […]
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google. New features include the ability to summarise the two opposing sides of contentious questions, and another that measures how many reputable sources are behind a given answer. Speaking at the Everyday AI event, Reddit co-founder Alexis Ohanian […]
Sprinklr, a social platform for managing customer experiences at scale, announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages and publish to any subreddit all within Sprinklr’s platform. Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics […]