Teads to create ad campaigns in real-time at dmexco

Teads to create ad campaigns in real-time at dmexco

Teads, the global media platform, announced that Teads Studio will be hosting one hour immersive workshops at dmexco (11th and 12th September), where it will be responding to briefs in real-time to deliver mobile assets. This year, Teads is bringing creativity, media and technology closer together to build a better ad ecosystem. Too often, these elements will […]

Validu offers the first-ever mobile auditing app that authenticates data for customer engagements in real-time

Validu offers the first-ever mobile auditing app that authenticates data for customer engagements in real-time

Financial accountability software pioneer, Validu recently unveiled their unique real-time event monitoring and auditing application. Validu is the first electronic platform available that can monitor every customer engagement, every day, anytime and anywhere in the world. And all in real time. Validu is a mobile event monitoring tool for customer engagements that replaces a traditional […]

Adsquare integrates real-time contextual data for improved brand safety

Adsquare integrates real-time contextual data for improved brand safety

Mobile-first data exchange Adsquare has announced the addition of real-time contextual data to its offering, enabling advertisers to target on the basis of apps used, as well as providing a more secure, brand-safe environment for mobile campaigns. The addition of contextual data is aimed at giving advertisers and brands a unique opportunity for more specific and effective […]

Blis & TVTY Team to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’

Blis & TVTY Team to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’

Blis and TVTY merge location-based advertising and moment marketing to launch innovative digital campaigns reaching consumers at the right time and place Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events. By delivering personalised, location-powered ads […]

Messenger takes on Apple & Google by offering real-time location sharing

Messenger takes on Apple & Google by offering real-time location sharing

Facebook Messenger has incorporated real-time location sharing within the communication tool for the first time, enabling users to broadcast their whereabouts to a friend in one hour intervals. The added functionality brings Facebook into contention with similar tools offered by Apple’s own iPhone messages app and Google Maps. The functionality was prompted by an observation […]

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

Adam Lowe, R/GA London’s freelance copywriter, launched his own storytelling app in December, 2016. ‘Last Seen Online’ is a real-time story about a missing girl who disappears after a night out with friends. The iOS application replicates a messenger-style experience to deliver a story centred around a girl who goes missing following a night out […]

Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies

Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies

Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]