Yahoo rolls out new mobile ad format ‘Tiles’ in India

Yahoo rolls out new mobile ad format ‘Tiles’ in India

Yahoo today announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom […]

Taco Bell unwraps real-time location data to serve relevant mobile messaging

Taco Bell unwraps real-time location data to serve relevant mobile messaging

Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time. Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as […]