Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

BBH China creates virtual restaurant in mobile-led campaign for Martell cognac

BBH China creates virtual restaurant in mobile-led campaign for Martell cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]

Zap to Unwrap promotion proves a hit with convenience store shoppers

Zap to Unwrap promotion proves a hit with convenience store shoppers

Mobile payments firm Zapper says its ‘Zap to Unwrap’ Christmas promotion is proving a hit with convenience store retailers and their customers in the run-up to Christmas. After shoppers have paid with Zapper they are given the chance to quickly scan a bonus QR code which generates a random prize. This could be anything from thousands of […]

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy K1ND recently helped KFC launch its very firstWeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help […]

QR Code-style Scannable Ads Coming to Snapchat

QR Code-style Scannable Ads Coming to Snapchat

Snapchat is reportedly developing a new ad product based on scanning print materials or another screen with the smartphone camera, QR code-style, in order to unlock content in its app. According to The Information, a potential use case would be as a way of accessing special offers. The product is set to roll out this autumn – unless […]