Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]
Research from Smaato has shown the power of video within mobile advertising, highlighting the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and also delves into the explosive growth of mobile video. The global real-time advertising platform provider’s company’s Q3 2017 Global Trends in Mobile Advertising Report, analysed over […]
Ad spend on the major social networks rose by 40 per cent between Q2 and Q3 2016, according to the Q3 2016 Social Trends Report from Kinetic. The report looks at ad spend on all campaigns that ran through Kinetic Social’s social marketing platform, serving over 2.75bn impressions in Q3 2016. This report includes ad […]