Merkle combines digital and customer analytics under Ben Gott

Merkle combines digital and customer analytics under Ben Gott

Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA.  Merkle’s mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires […]

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]

Adfluence Harnesses the Power of Influencer Marketing for a Successful Swarovski Campaign

Adfluence Harnesses the Power of Influencer Marketing for a Successful Swarovski Campaign

Adfluence, an influencer marketing platform, recently joined hands with Swarovski, world-renowned producer of premium jewelry and accessories, to plan and strategize unique and engaging influencer marketing campaigns for the brand.  Adfluence started with brand’s campaign for the Indian festival Rakhshabandhan. Swarovski planned to launch their new collection for Rakshabandhan to celebrate the bond between siblings. […]

Gismart’s newly published game Cool Goal! becomes a global hit

Gismart’s newly published game Cool Goal! becomes a global hit

Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]

Teads to create ad campaigns in real-time at dmexco

Teads to create ad campaigns in real-time at dmexco

Teads, the global media platform, announced that Teads Studio will be hosting one hour immersive workshops at dmexco (11th and 12th September), where it will be responding to briefs in real-time to deliver mobile assets. This year, Teads is bringing creativity, media and technology closer together to build a better ad ecosystem. Too often, these elements will […]

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]

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