iD Mobile launches new ‘Wake Up’ campaign.

• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi. • HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1 • The 30 second advert and digital cut-downs launch on Thursday 20th October –

iD Mobile launches new ‘Wake Up’ campaign.

Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’.  The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]

RAF and Engine launch VR film putting potential recruits at the centre of the action

RAF and Engine launch VR film putting potential recruits at the centre of the action

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. Link to the VR experience: https://recruitment.raf.mod.uk/360interactiveexperience/index.html The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand […]

IoT projects ‘expected to deliver payback within three years’, according to Fujitsu

IoT projects ‘expected to deliver payback within three years’, according to Fujitsu

Internet of Things (IoT) has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years. The study, from Fujitsu, signals that the days of simply experimenting with IoT projects are now consigned to the past. Fujitsu commissioned IDG Connect to better understand […]