YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]

mCanvas launches India’s first programmatic high impact advertising for mobile

mCanvas launches India’s first programmatic high impact advertising for mobile

 mCanvas, the experiential storytelling ad platform for small screens, announced that it will start selling its proprietary high impact ad formats – Scroller, Sticker, Spotlight, Streambox – programmatically. The programmatic ecosystem in India has been growing rapidly but with a primary focus on standard banner ads. With the launch, mCanvas is bringing its engaging […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]

AppLovin agrees to acquire in-app header bidding solution MAX

AppLovin agrees to acquire in-app header bidding solution MAX

AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. MAX will become MAX by AppLovin. Its in-app header bidding functionality […]

Mintegral launches self-service platform for European and US advertisers targeting China and APAC markets

Mintegral launches self-service platform for European and US advertisers targeting China and APAC markets

Mintegral, a leading AI-driven, programmatic and interactive advertising platform, launched its new self-service offering called the “Mintegral Advertiser Ad Platform,” for European and US advertisers targeting customers in China and APAC region. This new self-service platform enables advertisers to create, target, track and manage their own campaigns all by themselves, harnessing approximately 900 million data points captured […]

S4M to Showcase the First Saas Platform for Drive-to-Store Campaigns at Dmexco

S4M to Showcase the First Saas Platform for Drive-to-Store Campaigns at Dmexco

S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a trade show bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will […]

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

Cyber Communications Inc. (CCI) and SpotX have inked a deal which will see the adtech platform bring its programmatic solutions to television networks in Japan. The deal will see the country’s main broadcasters like Nippon Television Network Corporation, TV Asahi Corporation, Tokyo Broadcasting System, Fuji Television Network and TXN Network adopt SpotX’s solutions for video […]

Sizmek Unveils New Industry-Leading Demand Side Platform

Sizmek Unveils New Industry-Leading Demand Side Platform

Sizmek, one of the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced a completely overhauled industry-leading Demand Side Platform (DSP). The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have […]

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