Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]

AerServ Debuts First Cost Per Completed View Programmatic Mobile Video Marketplace

AerServ Debuts First Cost Per Completed View Programmatic Mobile Video Marketplace

In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the ability for programmatic mobile video buyers and sellers to transact on a Cost Per Completed View (CPCV) basis. “Mobile-first has […]

Mobile Video to Lead Global Charge in Programmatic Advertising

Mobile Video to Lead Global Charge in Programmatic Advertising

A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025. The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to […]

DataXu and Teads Announce Creative Partnership

DataXu and Teads Announce Creative Partnership

DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatically. Now, DataXu brand and agency customers have access to new video ad formats […]

MoPub introduces inventory packages to help marketers target formats by performance

MoPub introduces inventory packages to help marketers target formats by performance

MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. Following five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of the “high-CTR […]

Go2mobi Launches Powerful Retargeting Solution as Part of its DSP Platform for Mobile Advertisers

Go2mobi Launches Powerful Retargeting Solution as Part of its DSP Platform for Mobile Advertisers

Go2mobi announced the launch of one of its most anticipated features, the ability for customers to upload their retargeting lists directly into the mobile programmatic advertising platform. With this feature Go2mobi’s customers now have the ability to target mobile app users who have previously engaged with their brand, wherever that engagement took place. With the […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media, the experienced programmatic partner, is launching Business Elite, a highly targeted global programmatic service designed for luxury brands. Based on four years’ experience in reaching niche audiences for clients such as Investec and Fujitsu, Encore Digital Media can offer pinpoint targeting and advanced optimisation. The carefully honed approach means Encore can target […]

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution. According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization partners, improving consumer experience. It also allows AOL Demand (AOL’s programmatic platform) partners to compete […]

Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek platform, the mobile-first programmatic media solution for global brands and trading desks. Adyoulike’s native […]

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