Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

PubNative launches HyBid, the 1st hybrid server-side exchange bidding & mobile in-app pre-bidding solution

PubNative launches HyBid, the 1st hybrid server-side exchange bidding & mobile in-app pre-bidding solution

PubNative, a leading mobile monetization platform, announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers […]

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

AppNexus launches Guaranteed Views, offering 100 per cent viewability at scale

AppNexus launches Guaranteed Views, offering 100 per cent viewability at scale

AppNexus, leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at […]

Mobile Advertising Company YOC Expands Into The Netherlands

Mobile Advertising Company YOC Expands Into The Netherlands

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands. This latest move strengthens the company’s programmatic business as it explores new opportunities in one of the most developed countries in the world for programmatic adoption. This latest announcement follows the success of YOC’s latest […]

Headway reinforces its mobile marketing capabilities with acquisition of mobile-first programmatic platform Smadex

Headway reinforces its mobile marketing capabilities with acquisition of mobile-first programmatic platform Smadex

Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting and pricing for […]

Snapchat augmented reality ads go programmatic

Snapchat augmented reality ads go programmatic

Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses. The self-serve Ads Manager already included three formats — Snap Ads, Story Ads, Filters — to a programmatic, ROI-focused model. Under the new scheme, AR Lenses […]

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology

Fyber, a leading technology company creating solutions for smarter ad monetisation, announced that Facebook Audience Network is partnering with Fyber FairBid, their new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage […]

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