Bench unveils Lucy, a new AI companion for marketers powered by IBM Watson

Bench unveils Lucy, a new AI companion for marketers powered by IBM Watson

Bench, a consultancy specialising in the selection, implementation, integration and optimisation of data, analytical and marketing technology, has truck a partnership with Equals 3, an IBM Watson cognitive computing partner that develops solutions for marketers. The partnership means Bench is now a key UK distributor of Lucy, the cognitive companion for marketers, powered by IBM Watson and […]

Inneractive Launches Video Advertising Monetization Platform (VAMP)

Inneractive Launches Video Advertising Monetization Platform (VAMP)

Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., announced that they have launched their Video Advertising Monetization Platform (VAMP) to bring power back to publishers. VAMP enables publishers to discover the optimal mix of ad units, run innovative video ad formats with high levels of viewability and user engagement, […]

SpotX launches ‘made for video’ header bidding solution

SpotX launches ‘made for video’ header bidding solution

Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

Men’s footwear brand Boxfresh soared above Google benchmarks with programmatic display campaign to disrupt highly competitive market, working with Rakuten Marketing. Boxfresh was to re-establish its brand in UK and German markets and drive repeat business among online customers. Established in 1989, Boxfresh played a part in igniting the rise of streetwear as we know it today. […]

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]

comScore: Programmatic Advertising Needs Discipline

comScore: Programmatic Advertising Needs Discipline

Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

Mobile advertising has contracted in the Asia-Pacific region in the months following the global brand safety crisis, new research has found. According to the PubMatic Quarterly Mobile Index report, the amount of Android app impressions in APAC has shrunk in volume by 50 per cent year-on-year in Q2 2017. Meanwhile, globally monetised header bidding impressions rose 149 […]

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