ADmantX boosts its Brand Care offering with new brand safety segments for vertical sectors

ADmantX boosts its Brand Care offering with new brand safety segments for vertical sectors

ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, announces it has launched new brand safety categories for different vertical sectors  to reinforce its Brand Care offering.  Powered by its Natural Language Processing (NLP) technology, ADmantX – thanks to its granular semantic analysis at page level – has enriched its brand safety vertical […]

Sportsbet shows off how its new iPhone app is ‘incredibly easy’ to use

Sportsbet shows off how its new iPhone app is ‘incredibly easy’ to use

Online bookmaker Sportsbet is promoting its new ‘Foolproof’ iPhone app by collaborating with famous personalities around the world. The film created by Emotive features former NRL player Todd Carney and flat earth theorist Mark Sargent, among others talking about the easy usage of the app. The campaign will be supported by OOH in airports, gyms […]

ZephyrTel launches Ultrafast Content Transfer with immediate availability for its Mobilogy Now customers

ZephyrTel launches Ultrafast Content Transfer with immediate availability for its Mobilogy Now customers

ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy solution. The […]

New app set to help UK residents take back their streets by reporting illegal parking

New app set to help UK residents take back their streets by reporting illegal parking

A new app is tapping into the “gig economy” to empower members of the public to report parking infringements to their local councils, helping to ease traffic congestion and prevent the blocking of pavements. The eFine app was developed by brother and sister team Alex Mühlhölzl (COO) and Lisa Mühlhölzl (CEO) following Lisa’s experiences travelling to […]

ViralGains Odyssey Gives Customers a Voice in Advertising

ViralGains Odyssey Gives Customers a Voice in Advertising

ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey works seamlessly across video, connected TV (CTV) and display advertising. A […]

Facebook premieres new cinema ad formats

Facebook premieres new cinema ad formats

Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network. Intended to help studios drive awareness of their upcoming releases. both solutions seek to help people find the films they will be most interested in, by reaching those individuals directly. The first […]

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android. The Chinese tech giant said the operating system, a microkernel-based distributed OS, can be used in everything from smartphones to smart speakers, wearables, and in-vehicle systems to create a shared ecosystem across devices. The operating system will be released as […]

Google launches AR walking directions in Maps

Google launches AR walking directions in Maps

Google has launched a beta feature in Maps that enables users to get walking directions via augmented reality (AR). The ‘Live View’ feature displays arrows and directions in the ‘real world’ through the user’s camera. The search giant has been testing the feature with its Local Guides and the Pixel community over the past few […]