Vungle Announces Self-Serve Platform for Mobile Advertisers

Vungle Announces Self-Serve Platform for Mobile Advertisers

Vungle, the leading performance marketing platform for in-app video ads, announced its new Self-Serve platform for advertisers. The Vungle Self-Serve Platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting. The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion according to App Annie’s Global App […]

UpSnap adds targeted direct mail platform to its mobile advertising solutions

UpSnap adds targeted direct mail platform to its mobile advertising solutions

UpSnap Inc., a leading provider of mobile advertising solutions, is pleased to announce the launch of its new Intentional Direct Mail (IDM) program available to customers. With UpSnap’s proprietary Intentional Direct Mail offering, advertisers and brands are provided a new targeting tool via direct mail, adding a new layer to UpSnap’s existing suite of mobile […]

Go2mobi announces Total Control API for automated mobile advertising campaigns

Go2mobi announces Total Control API for automated mobile advertising campaigns

Go2mobi, mobile programmatic advertising platform, has announced the Go2mobi Total Control API. The API allows developers to build custom programmatic features. Add agencies, trade desks, performance marketers, and more gain access to Go2mobi’s demand side platform through an API. Whether users are looking to build streamlined workflows, or standalone DSP platforms, the Total Control API will […]

Advanced TV Leader BrightLine Launches DataCast

Advanced TV Leader BrightLine Launches DataCast

BrightLine, a market leader in advanced TV, announced that it is launching DataCast, a unified OTT data platform that for the first time will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed to enhance the targeting, delivery and measurement of ads across all connected TV devices in the home, […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

Swrve extends leading mobile customer interaction platform to support streaming video and OTT TV platforms

Swrve extends leading mobile customer interaction platform to support streaming video and OTT TV platforms

Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Pay TV is in decline. Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favour of streaming media direct from […]

Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill

Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill

Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices.  Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]

Google rolls out app to help people save their data

Google rolls out app to help people save their data

 Google has launched an app dedicated to helping people to control the data they consume and save it through public wi-fi. The app, called Datally, enables users to see the data usage on an hourly, daily, weekly, or monthly basis, and receive suggestions on how they can save more data. In addition, it features […]

Introducing the free app that turns your favourite songs and lyrics into instant messages

Introducing the free app that turns your favourite songs and lyrics into instant messages

The next evolution in mobile instant messaging launches on the Apple App Store on November 28. PlayHit is a free keyboard app that moves the experience of texting friends beyond words and images. The era of the audio GIF has arrived. Want Adele to sing “Hello” to a friend? PlayHit’s predictive text technology suggests real-time […]

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