Power Rangers taps augmented reality for ad campaign

Power Rangers taps augmented reality for ad campaign

To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]