How to combat Mobile Device Fraud: Is Blockchain the answer?

How to combat Mobile Device Fraud: Is Blockchain the answer?

Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]

Pocket Media appoint Keith Ta as their new Head of Sales

Pocket Media appoint Keith Ta as their new Head of Sales

Keith Ta takes up the post of Head of Sales at Pocket Media, a leading mobile media agency. CEO Benjamin Pomerantz is pleased to welcome Keith to the company. His wide experience as a digital entrepreneur will be invaluable to the global growth of Pocket Media’s sales departments for App Installs (CPI) and Mobile Entertainment […]