Communisis joins forces with Striata to create a new secure omni-channel communication platform

Communisis joins forces with Striata to create a new secure omni-channel communication platform

Customer communications specialist Communisis Group has signed a partnership deal with digital communication and document security firm Striata to offer an end to end, omni-channel customer communication solution. The solution enabled by the partnership is designed primarily for regulated industries like Banking, Financial Services and Healthcare. It helps accelerate digital transformation by solving the ‘go-paperless’ […]

InMobi launches programmatic exchange in APAC to accelerate mobile spend

InMobi launches programmatic exchange in APAC to accelerate mobile spend

InMobi, a global provider of mobile enterprise platforms announced the launch of its Programmatic Exchange for the APAC region. A mobile-first, mobile-only programmatic platform InMobi will reach 800 million mobile devices, giving it unparalleled scale through mobile in-app. By using InMobi’s proven expertise, advertisers and agencies will be able to accelerate dramatically and future-proof their […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Buzzoole becomes first Influencer Marketing platform to introduce reporting on Instagram Stories

Buzzoole becomes first Influencer Marketing platform to introduce reporting on Instagram Stories

Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns. Instagram has recently reached one billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. […]

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving. Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The’Ultimate Party Foul‘ chat experience leverages the chat […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve […]

S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing […]

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach. Buzzoole becomes the first influencer platform to provide information on the true reach of influencers’ posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen […]

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