Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]

Go2mobi Launches Powerful Retargeting Solution as Part of its DSP Platform for Mobile Advertisers

Go2mobi Launches Powerful Retargeting Solution as Part of its DSP Platform for Mobile Advertisers

Go2mobi announced the launch of one of its most anticipated features, the ability for customers to upload their retargeting lists directly into the mobile programmatic advertising platform. With this feature Go2mobi’s customers now have the ability to target mobile app users who have previously engaged with their brand, wherever that engagement took place. With the […]

Cablato partners with Rocket Fuel to drive ad effectiveness

Cablato partners with Rocket Fuel to drive ad effectiveness

Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution. According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization partners, improving consumer experience. It also allows AOL Demand (AOL’s programmatic platform) partners to compete […]

New ‘discovery-driven commerce’ platform goes live in the UK

New ‘discovery-driven commerce’ platform goes live in the UK

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Its ‘discovery-driven commerce’ platform enables retailers to leverage visual content from a variety of sources and make it fully shoppable for consumers. Curalate’s technology tags each image and video with […]

MomentFeed Adds New Capabilities and Ad Networks in Paid Media Manager Software for Multi-Location Brands

MomentFeed Adds New Capabilities and Ad Networks in Paid Media Manager Software for Multi-Location Brands

MomentFeed, one of the leader in mobile customer experience management for multi-location brands, announced that the company has added a new native ad platform to its Paid Media Manager software solution, and made it generally available to all ad agencies and multi-locations brands. MomentFeed’s Paid Media Manager (PMM) software, part of the company’s flagship Mobile […]

Ordoo’s Tom Dewhurst discusses if mobile ordering is an operational challenge or relief

Ordoo’s Tom Dewhurst discusses if mobile ordering is an operational challenge or relief

Mobile ordering systems must be built around a venue’s existing operations and enhance their processes. If this fundamental concept is ignored, the fantastic benefits to owners’ profitability and their customers’ journeys will be lost. Quick-service venues around the UK are right to be considering the value mobile ordering could bring to them. They can see […]

Cablato unveils ‘game-changing’ dynamic creative-personalisation technology

Cablato unveils ‘game-changing’ dynamic creative-personalisation technology

Brands and agencies can now personalise their digital advertising for individual consumers thanks to a new dynamic creative and data management platform developed by marketing-technology startup Cablato. Today’s programmatic advertising and data technologies have transformed the way we buy and sell media. Yet even with all these technological advances, advertisers have been struggling to use […]

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Influencer marketing platform Buzzoole has received two nods from FbStart, Facebook’s global start-up programme. Along with being selected for FbStart’s Bootstrap track, a scheme for early stage start-ups that have just launched a mobile app, Buzzoole has also been nominated for FbStart’s Apps of the Year awards, designed to reward the most innovative start-ups in […]

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