Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

By on    Latest, Marketing, News  

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]

Fyber integrates data to enable publishers to sell high-demand audiences at premium prices

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Fyber integrates data to enable publishers to sell high-demand audiences at premium prices

Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]