Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market

Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market

Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, today announced that customer Slikhaar, the innovative men’s hair care leader and digital disruptor, will launch interactive personal care products in the fourth quarter of 2018. Slikhaar will use Thinfilm’s NFC mobile marketing solution to connect directly with consumers via smartphone, […]

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”. It’s been designed to promote Bourjous’ new ‘Velvet’ lipstick range, and to activate it users stand in […]