Seasonal sales at risk as UK’s biggest retailers neglect website load speeds again

Seasonal sales at risk as UK’s biggest retailers neglect website load speeds again

The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. The aim was to analyse and identify what progress the UK’s top […]

Teads launches new performance offering with Teads True Visits

Teads launches new performance offering with Teads True Visits

Teads, the adtech company well known for its innovative branding solutions, announced its first Performance offering. Called Teads True Visits, this new offering leverages Teads AI capabilities to identify and attract new visitors to advertisers’ websites. A Revolutionary Buying Model : CPiV  Brands buying clicks are often disappointed when they see that as an average, 50% […]

Aurora HD Video Ads from AdColony Deliver Unique Engagements 7x Larger than Averages

Aurora HD Video Ads from AdColony Deliver Unique Engagements 7x Larger than Averages

AdColony, one of the largest independent mobile advertising platform, released the results of the first brand campaigns using Aurora HD Video, the company’s latest mobile video innovation. After three separate campaigns, with three completely different creative executions, AdColony found that 43 percent of people who viewed an ad engaged with it, easily surpassing industry benchmarks and […]

The rise of the small screen is what’s driving AT&T’s $84.5-billion deal for Time Warner

The rise of the small screen is what’s driving AT&T’s $84.5-billion deal for Time Warner

AT&T has worked 140 years to perfect phone service, while Time Warner Inc. has spent decades churning out popular magazines, television shows and movies for the big screen. But the two companies, which both are laboring to hold onto customers, confront a similar challenge: how to deliver content to younger consumers who are turning away […]

89% of its advertising revenue is coming from mobile, says Twitter

89% of its advertising revenue is coming from mobile, says Twitter

Facebook is not the only social media platform that’s seeing great results for mobile advertising revenue. Rival Twitter recently announced that a majority of its total advertising revenue came from mobile in the last quarter. Despite Twitter’s overall revenue of $602 million missing analyst expectations for Q2 2016, ad revenue was up 18% at $535 […]

EE ranked best UK mobile carrier – but its rivals are catching up

EE ranked best UK mobile carrier – but its rivals are catching up

Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]