A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
Chinese ride-hailing company Didi Chuxing has revealed plans to launch in Japan following a strategic partnership with Japanese tech giant SoftBank. Didi and SoftBank will use Didi’s AI technology to build ride-hailing platform services for the taxi industry in Japan and the joint venture will commence trials in Tokyo, Osaka, Kyoto and Fukuoka before the […]
SEAT and Orange Spain have signed an agreement that aims to promote new advances in the development and use of connected vehicles. The agreement focuses on three main lines of action – to improve the experience of vehicle occupants by developing connected car innovations, offer the digital home or office experience to car users, and […]
Grab and the International Federation of Red Cross and Red Crescent Societies (IFRC) today announced a partnership to raise additional funds for supporting vulnerable communities, including those affected by disasters. The collaboration between the world’s largest humanitarian network and Southeast Asia’s leading on-demand transportation and mobile payments platform will enable Grab users to convert their […]
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]
A week after renewing its partnership with Eros International, Reliance Jio, the Mukesh Ambani-led telecom operator has now joined hands with ALTBalaji, the over-the-top (OTT) content provider, to offer the latter’s content on Jio Cinema and Jio TV – a move aimed at countering Bharti Airtel, which has been making efforts to bolster its content play […]
This collaboration has resulted in a Super Bowl LII twist to the Angry Birds 2 and Angry Birds Evolution games. Within Angry Birds 2, mobile gamers and football fans can outfit their flocks with a choice of any of the 32 official NFL jerseys and helmets to compete in brand new Super Bowl-themed game […]
Facebook has signed an exclusive deal with ESL, the world’s largest eSports organisation, to bring streaming coverage of two of the top eSports competitions exclusively to Facebook this year. One of ESL’s flagship circuits, ESL One, will be broadcast on Facebook starting this week with the ESL One Genting 2018 event in Malaysia. A weekly […]
Google has yet more news from China after the U.S. search firm announced a patent cross-licensing agreement with Chinese tech giant Tencent. The terms were not disclosed, but Google said the tie-in with Tencent, which is valued at over $500 billion, covers “a broad range of products and technologies” and is “long-term.” The two firms […]
Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]