Over the past few months, the combination of Google and PayPal have become a go-to service whenever you’re paying for something. Buying something in a store? You can use PayPal via Google Pay. Owe your friends money? You can use Venmo (which is owned by PayPal). Paying for Google services? That’s PayPal territory, too. As […]
Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]
Mobile technology provider Cloudbanter has announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on […]
IBM’s Watson Content Hub (@IBMCommerce) Integrates Shutterstock Content and Editor https://t.co/W4LJKLwLRM pic.twitter.com/jOifNfMG7V — Shutterstock (@Shutterstock) May 17, 2018 Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, today announced it is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM’s Watson AI […]
Walmart has ended its delivery partnerships with both Uber and Lyft, potentially losing the grocery giant significant ground on rival Amazon. It is not clear the reasons why ties were severed but Walmart will use other delivery services to serve the four markets where it previously used Uber, and it will continue to push forward […]
Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]
The BBC, ITV, and Channel 4 are reportedly in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK. The talks, which are believed to also include NBC Universal, are still in their early stages and no real direction has yet to be confirmed, […]
Social media management platform Hootsuite has announced a global partnership with Pinterest, resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing importance of the use of images to engage customers and followers, all Hootsuite customers are now able to schedule and […]
Verizon’s Oath is teaming up with Samsung to deliver both media and advertising content through Bixby Home on Galaxy S9, S9+, S8, S8+, and Note8 devices. The partnership will enable Samsung customers to keep up-to-date with content from Yahoo Sports, Newsroom, Yahoo Finance, and Go90. Meanwhile, native ads via Yahoo Gemini will be distributed within […]
Native advertising platform TripleLift has announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory. “In today’s ad ecosystem […]