Adroll adds to eCommerce integrations with BigCommerce and Yotpo partnerships

Adroll adds to eCommerce integrations with BigCommerce and Yotpo partnerships

Merchants seek better tools to attract and convert shoppers online. In light of general shopping trends, 2.14 billion shoppers are expected to make the move to online by 2021. AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools without needing to be a digital marketing expert. AdRoll supports more than 37,000 […]

Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud

Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable […]

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioural targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the […]

HERE and Verve collaborates to amplify mobile display advertising performance

HERE and Verve collaborates to amplify mobile display advertising performance

Verve, the leading mobile platform for location-powered programmatic video and display marketing, and HERE Technologies, a global leader in mapping and location services, announced a partnership that will amplify mobile display advertising performance and open up new digital out-of-home (OOH) and in-vehicle opportunities.  By combining Verve’s solutions harnessing the power of location-context mobile data with […]

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

MoPub announced that they are partnering with two of the industry’s leading MRC-accredited vendors in mobile IVT-management, Pixalate and DoubleVerify. “Partnerships are crucial to the effort. We believe that MRC-accredited vendors like Pixalate and DoubleVerify offer the expertise, technology, data integrity and service needed to help us keep a clean exchange for the trillions of ad requests […]

Virgin Wines provides bespoke customer service with Natterbox telephony platform

Virgin Wines provides bespoke customer service with Natterbox telephony platform

Natterbox, a leading provider of global voice cloud services, announced that it is working with Virgin Wines, an online wine retailer and part of the Virgin family, to expand its personalised customer service offering and create a seamless journey for its clients. The online retailer, offering boutique and exclusive wines that its customers cannot find […]

MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns

MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]

Stasher checks in with Hotels.com

Stasher checks in with Hotels.com

Stasher.com, the sharing economy solution to luggage storage platform has announced an exclusive integration with Hotels.com, the global accommodation site, to enable consumers to book convenient luggage storage directly from the Hotels.com website and app. The integration connects travellers who have booked accommodation through Hotels.com with hotels and local businesses where they can safely store […]

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google […]

LoopMe Partners with IRI to Optimise Twinings Campaign

LoopMe Partners with IRI to Optimise Twinings Campaign

LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimise sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales product, which will enable users to advance purchase intent in real-time and obtain attribution of […]

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