Dulux debuts online colour picker with Houzz

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux. The tool helps people explore Dulux paint colours that are the closest match to colours in the 15 million+ home design photos on Houzz’s site. The Colour Picker enables homeowners, home design enthusiasts and […]

Bidalgo Becomes Google’s Latest Premium Partner For Mobile Advertising

Bidalgo Becomes Google’s Latest Premium Partner For Mobile Advertising

Google has partnered with ad automation firm Bidalgo to help mobile marketers make use of Google’s Universal App Campaigns. Bidalgo has now been awarded the title of Premium Partner for Mobile Advertising. It combines its AI-based automated ad platform with Google’s UACs to optimise ad creatives and create scalable campaigns. Universal App Campaigns use machine […]

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]

Lufthansa trials In-Flight Grocery shopping and Home Delivery Service

Lufthansa trials In-Flight Grocery shopping and Home Delivery Service

Lufthansa has partnered with German supermarket chain REWE to trial an in-flight grocery shopping service using the FlyNet connectivity portal. The three-month pilot was launched on 1 October and is available on long-haul routes departing from Frankfurt, Munich and Düsseldorf for the first six weeks. For the following six weeks, passengers will be able make use of the […]

Google picks up Relay Media to accelerate AMP efforts

Google picks up Relay Media to accelerate AMP efforts

Google’s Accelerated Mobile Pages (AMP) format, aimed at creating faster-loading versions of webpages for mobile browsing, has received a big boost today with the search giant acquiring tech firm Relay Media. Relay Media was co-founded by David Gehring, a former Google employee, and has been involved in the AMP Project since its inception as part of a joint […]

Telecoming Lands in Malaysia Through a Partnership with Axiata Digital

Telecoming Lands in Malaysia Through a Partnership with Axiata Digital

Telecoming, the Spanish company specialised in content monetisation has partnered with Axiata Digital – the digital services arm of one of Asia’s leading telecommunications groups, Axiata Group Berhad, to enter the Malaysian market. The service will be integrated into Axiata Digital’s Application Program Interface (API) hub or Mobile Internet Fulfilment Exchange (MIFE). With this partnership, […]

Adsmovil and AdColony to work programmatic mobile video in LATAM

Adsmovil and AdColony to work programmatic mobile video in LATAM

The mobile company Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin American countries. Speaking ExchangeWire Brazil, Adsmovil’s CEO, Alberto Pardo emphasised that video is the format which has benefited the most from the growth of broadband penetration and internet access […]

Taboola joins with third party data providers to allow brands to better target campaigns

Taboola joins with third party data providers to allow brands to better target campaigns

Taboola, a leading content discovery platform, launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, Acxiom and Bombora are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, […]

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]

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