Teads to provide outstream advertising globally to BBC.com

Teads to provide outstream advertising globally to BBC.com

Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced that it will provide outstream advertising technology globally across BBC.com, the commercially funded international 24-hour English news platform which offers up-to-the-minute international news, in-depth analysis and features to more than 95 million unique browsers outside the UK each […]

Wordapp.com Integrates with Hyperwallet to Unlock Streamlined Global Payouts

Wordapp.com Integrates with Hyperwallet to Unlock Streamlined Global Payouts

Hyperwallet, a leading global payouts provider to millions of independent workers, revealed that it will facilitate mass payment distribution for Wordapp.com, a content processing platform that helps online businesses to scale their content needs. Wordapp.com will harness Hyperwallet’s development tools and widget integration to embed payout functionality directly into its platform, delivering a streamlined experience […]

Yoyo partners with Preoday for ‘order ahead’ feature

Yoyo partners with Preoday for ‘order ahead’ feature

Mobile payment and loyalty platform Yoyo has unveiled a partnership with digital ordering platform Preoday to create a new, integrated way for retailers and caterers to affordably provide pre-ordering services to their customers across the UK. Yoyo, which works with brands including Caffè Nero, Harris + Hoole, Planet Organic and Gather & Gather, will seamlessly integrate Preoday’s ‘order ahead’ […]

Waze strikes roadside assistance deal with Allianz

Waze strikes roadside assistance deal with Allianz

Social navigation app Waze has struck a deal with insurance firm Allianz that will enable its 22m users to access a roadside assistance service if they are ever stranded, with one click on the Roadside Help (‘SOS’) button within the Waze app, on payment of a fee. Wazers will be assisted 24/7 in the event of a breakdown, flat […]

GroupM partners Nielsen as primary digital audience measurement provider

GroupM partners Nielsen as primary digital audience measurement provider

GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, […]

BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies. BC Web Wise was founded […]

Kiip launches signal-based mobile audiences via LiveRamp IdentityLink Data Store

Kiip launches signal-based mobile audiences via LiveRamp IdentityLink Data Store

Kiip, a leading mobile marketing and monetisation platform launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviours and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink Data Store will offer Kiip Action Audiences, allowing marketers to […]

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, a publisher-focused sell-side platform (SSP), has announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in […]

Google to strengthen AdWords intelligence with Feefo partnership

Google to strengthen AdWords intelligence with Feefo partnership

Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]

PayPal, Google team up to let users pay through Gmail and YouTube

PayPal, Google team up to let users pay through Gmail and YouTube

Over the past few months, the combination of Google and PayPal have become a go-to service whenever you’re paying for something. Buying something in a store? You can use PayPal via Google Pay. Owe your friends money? You can use Venmo (which is owned by PayPal). Paying for Google services? That’s PayPal territory, too. As […]

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