IAB sees blockchain as a ‘natural fit’ for digital video advertising

IAB sees blockchain as a ‘natural fit’ for digital video advertising

The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]

ALTBalaji to launch its original content on Reliance Jio’s digital platforms in India

ALTBalaji to launch its original content on Reliance Jio’s digital platforms in India

A week after renewing its partnership with Eros International, Reliance Jio, the Mukesh Ambani-led telecom operator has now joined hands with ALTBalaji, the over-the-top (OTT) content provider, to offer the latter’s content on Jio Cinema and Jio TV – a move aimed at countering Bharti Airtel, which has been making efforts to bolster its content play […]

Roku unveils new OTT ad measurement suite

Roku unveils new OTT ad measurement suite

Over-the-top (OTT) streaming firm Roku has unveiled a series of tools to help marketers get better value from ads on the platform. The new feature, dubbed Ad Insights, will offer expanded OTT measurement for brands as well as give access to data around reach and effectiveness across linear and digital formats. Less than 12 months […]

Advanced TV Leader BrightLine Launches DataCast

Advanced TV Leader BrightLine Launches DataCast

BrightLine, a market leader in advanced TV, announced that it is launching DataCast, a unified OTT data platform that for the first time will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed to enhance the targeting, delivery and measurement of ads across all connected TV devices in the home, […]