Analytics: the £25 billion mistake

Analytics: the £25 billion mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]