IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]

How to combat Mobile Device Fraud: Is Blockchain the answer?

How to combat Mobile Device Fraud: Is Blockchain the answer?

Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]

Gekko’s Dan Todaro discusses how retailers can win the Smart Home revolution

Gekko’s Dan Todaro discusses how retailers can win the Smart Home revolution

The International Consumer Electronics Show (CES) in Vegas is where the globes Technology Brands for the past 51 years have converged to brag, showcasing what they are doing in advancing technology. This year an estimated 3,900 exhibitors from 150 different nations will have done so to over 180,000 forecasted visitors and a global media audience. […]

Flashpoint’s Olivia Rowley Discusses Pricing of Goods and Services on the Deep and Dark Web

Flashpoint’s Olivia Rowley Discusses Pricing of Goods and Services on the Deep and Dark Web

The Deep & Dark Web facilitates an expansive and dynamic underground economy shaped by the diverse skills and motivations of a wide range of adversaries. The forums and marketplaces where illicit goods and services are exchanged have come to play an influential role in today’s cyber and physical threat landscape by providing access to the […]

Predictive Analytics: Fad or the Future of Cyber Security?

Predictive Analytics: Fad or the Future of Cyber Security?

Mike Hemes, Regional Director, A10 Networks They’re called superforecaster. A subset of human study volunteers who have an uncanny ability to predict the future better than the general populous. Who are these individuals? According to The Washington Post, the superforecaster term was coined by University of Pennsylvania professor Philip Tetlock. His 20-year study — explained in […]

How Chatbots are changing UX/UI for the better

How Chatbots are changing UX/UI for the better

Mobile apps have been continually progressing for some years and the power of mobile applications remains very strong. But the introduction of the chatbots means you can chat or talk to them as to a close friend. The main difference between a chatbot and a mobile app is its user interface. And this is the […]

Mobile enablement of the workforce – three key components of an enterprise app

Mobile enablement of the workforce – three key components of an enterprise app

The mobile enablement of the workforce is now a pre-eminent focus for any forward-thinking CEO. The world is changing, everything is now more dynamic and distributed, and the workforce needs information instantly wherever they are. Maintaining focus and consistency across a far-flung enterprise team however isn’t easy. More than ever, mobile teams need seamless access […]