Top 10 worldwide operators claim 76% of cellular IoT market

Top 10 worldwide operators claim 76% of cellular IoT market

A new report from the IoT analyst firm Berg Insight says that the ten leading global mobile operator groups have a combined market share of 76 percent in cellular IoT. The top players reported a combined active base of 407 million cellular IoT connections at the end of H1-2017. China Mobile was number one with […]

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants across the UK are paying to become Pokemon Go destinations in a bid to lure gamers through their doors. Business forking out £100 a day for virtual creatures to be found on their premises are reaping the rewards of the trade dubbed ‘Pokémonomics’. London burger restaurant Maxwell‘s said its revenues have risen […]

AdVoice rolls out audio advertising for Nigerian mobile network operators

AdVoice rolls out audio advertising for Nigerian mobile network operators

AdVoice, the Nigerian-based mobile advertising provider, is rolling out an audio ad channel for operators in the country. The company provides real-time audience targeting for mobile advertisers, but also audio advertising solutions for mobile carriers. AdVoice’s MNO Ad Network has been built specifically for mobile network operators to get a share of the mobile ad […]