Branded Cities and NinthDecimal Integrate OOH and Mobile Advertising for Cross-Channel Brand Engagement

Branded Cities and NinthDecimal Integrate OOH and Mobile Advertising for Cross-Channel Brand Engagement

Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]

SmarTone experiments with programmatic OOH campaign in Hong Kong’s train stations

SmarTone experiments with programmatic OOH campaign in Hong Kong’s train stations

SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super. According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to […]

Spotify blows up cars and matches people with songs in latest campaign

Spotify blows up cars and matches people with songs in latest campaign

 Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]