Amazon testing new ad tech tools to track shoppers around the web

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]

Valentino partners with Alibaba for new online retail experience

Valentino partners with Alibaba for new online retail experience

Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]

Amazon’s app goes abroad with new international shopping feature

Amazon’s app goes abroad with new international shopping feature

Amazon has launched the ‘International Shopping’ experience within the Amazon Shopping App, making it possible for international customers to browse and shop over 45 million eligible items that can be shipped to their country from the United States. This experience is available on mobile browser and mobile app within the Amazon Shopping App for both iOS […]

FACT-Finder unveils revolutionary new approach to online grocery shopping using AI

FACT-Finder unveils revolutionary new approach to online grocery shopping using AI

While FACT-Finder already holds a number of technology patents in the field of ecommerce and machine learning, the company’s latest patent introduces not just a new technology, but a whole new approach to online shopping. By learning from each individual customer’s previous behaviour, and also from all other customers, FACT-Finder is able to predict which […]

Amazon closing the gap on Flipkart in India, says Forrester

Amazon closing the gap on Flipkart in India, says Forrester

The battle between e-commerce companies Amazon and Flipkart in India continues to intensify as Amazon is now closing the gap on Flipkart, according to Forrester. Flipkart raised $2.5 billion from Softbank in 2017, bringing its total funding to $6bn to date and competing with Amazon, which committed $5bn to India for market share. After surpassing […]

Google introduces ‘Shopping Actions’ to help retailers in their battle with Amazon

Google introduces ‘Shopping Actions’ to help retailers in their battle with Amazon

Google has announced a new function to its digital ecosystem called Shopping Actions, allowing customers to use its Assistant and Search engine to streamline online purchasing. In a statement on its “Inside Adwords” blog, Google said, “Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their […]

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]