Kmart launches AR ad campaign to let consumers virtually try out products at home

Kmart launches AR ad campaign to let consumers virtually try out products at home

US department store chain Kmart and its media agency Universal McCann have launched a web-based augmented reality (AR) ad campaign in partnership with immersive ad tech firm OmniVirt.  Kmart worked with OmniVirt to create and serve AR display ads programmatically across the web, enabling customers to virtually try on Kmart decor and furniture products. Users interact with the ad by […]

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road.  The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]

Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For […]

Jaguar, EasyJet test self-service 360-degree ads with OmniVirt

Jaguar, EasyJet test self-service 360-degree ads with OmniVirt

Jaguar and EasyJet are among the brands that have run virtual reality (VR) campaigns using 360-degree video ads through OmniVirt‘s self-service platform. The video ads let users rotate their smartphone or click and drag their mouse to explore the inside of the brands’s car or plane in a more immersive fashion. 360-degree video is the […]

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]