Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify, the customer journey optimisation (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared eCommerce customer base. The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing eCommerce companies to increase on site email capture through Yieldify’s lead generation […]

Snapchat partners with LiveRamp to launch measurement solution

Snapchat partners with LiveRamp to launch measurement solution

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]

Tealium boosts CRM platform with revamped interface

Tealium boosts CRM platform with revamped interface

Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store, call centre, and other data sources, empowering organisations with the most comprehensive, secure and […]

Kiip launches signal-based mobile audiences via LiveRamp IdentityLink Data Store

Kiip launches signal-based mobile audiences via LiveRamp IdentityLink Data Store

Kiip, a leading mobile marketing and monetisation platform launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviours and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink Data Store will offer Kiip Action Audiences, allowing marketers to […]

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]

Acxiom team with Adobe to launch Connected Spaces

Acxiom team with Adobe to launch Connected Spaces

Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]

LiveRamp now available to Publishers

LiveRamp now available to Publishers

​LiveRamp​​, an Acxiom​​ company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will harness its omnichannel identity resolution offering. Over the past 18 months, Performics’ partnership with Acxiom has allowed client teams […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]