A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority […]
Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study. NPR and Edison Research surveyed just under 2,000 individuals to compile the Smart Audio Report, discovering in the process that uptake is […]
Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]
OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]
Samsung is the latest company to team up with NextRadio to bring FM service to its new phones. The company will unlock FM chips in all its upcoming smartphones in the US and Canada. The bulk of smartphones around the world are manufactured with an FM chip, but hardware makers often do not unlock them. […]
A new report from the IoT analyst firm Berg Insight says that the ten leading global mobile operator groups have a combined market share of 76 percent in cellular IoT. The top players reported a combined active base of 407 million cellular IoT connections at the end of H1-2017. China Mobile was number one with […]
Leading smart location company Tile, announced expansions to the Tile Platform with several new partnerships, delivering on its vision to build a world where everyone can find everything that matters. Today there are multiple innovative ways in which brands can partner with the Tile Platform to give their customers the protection and peace of mind […]
Following an expansion of its 5G tests to multiple cities around the United States — including Minneapolis in time for Super Bowl LII — AT&T recently announced that it expects to be the first US company to launch mobile 5G services in a “dozen markets” by late 2018. The carrier said that it’s “moving fast” to […]
As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google. CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile […]