Coca-Cola North America is launching a digital marketplace this fall that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform, that offers seamless integration into restaurants’ point-of-sale (POS) systems. […]
HMD Global, the home of Nokia phones, announced collaborations with three leading wireless providers in North America – Cricket Wireless and Verizon in the United States and Rogers Communications in Canada. This is the next step in the company’s journey to offer great quality experiences to consumers across accessible price points and to work with […]
Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]
Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are seeing increased online traction. Brand Keys, a research consultancy, calls this earlier shopping pattern ‘Black November.’ According to a survey of more than 11,000 US consumers, over 55% […]
Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets. The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads […]
IX Reach, the leading global provider of carrier services and connectivity solutions, and eStruxture Data Centers, a prominent pan-Canadian provider of network and cloud-neutral data centre solutions are further strengthening their partnership and commitment to providing first class connectivity, cloud and zero-downtime hosting solutions to major blue-chip networks. This enhanced partnership with IX Reach complements […]
Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]
Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]
The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile […]
