Health drink brand Yakult is on a mission to teach common Japanese phrases to the public with a vending machine that rewards quick learners with a free bottle of ‘good bacteria’. In the UK, the company is looking to hit home its Japanese heritage by teaching members of the public Nippon, baited with the allure of a […]
Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]
Coca-Cola debuted the next generation of its Freestyle soda dispenser that lets people wirelessly connect with a machine when they enter an outlet with one using a mobile app and Bluetooth. Customer can then request a drink and create new custom mixes of flavors straight from the app, according to a press release. The Freestyle […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]
The Coffee Bean & Tea Leaf, one of the world’s leading roaster and retailers of specialty coffee and tea, today announced that it has launched mobile ordering within The Coffee Bean Rewards app. The feature is available now at all 191 Southern California and Arizona company-owned locations and will extend to franchise locations and new geographic areas in the coming […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]