Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]

The Coffee Bean & Tea Leaf Launches Mobile Ordering

The Coffee Bean & Tea Leaf Launches Mobile Ordering

The Coffee Bean & Tea Leaf, one of the world’s leading roaster and retailers of specialty coffee and tea, today announced that it has launched mobile ordering within The Coffee Bean Rewards app. The feature is available now at all 191 Southern California and Arizona company-owned locations and will extend to franchise locations and new geographic areas in the coming […]

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]

Minute Maid urges parents to share pictures that aren’t staged or “Instagram-ready” in social campaign

Minute Maid urges parents to share pictures that aren’t staged or “Instagram-ready” in social campaign

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

 Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]

Coca-Cola Launches World’s First Vending Machine which Accepts Dialect as Payment

Coca-Cola Launches World’s First Vending Machine which Accepts Dialect as Payment

During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]

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