SpotX will now use Nielsen connected TV data to measure campaigns

SpotX will now use Nielsen connected TV data to measure campaigns

Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]

Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]

Digital drives ad spend growth in Hong Kong, according to the Hong Kong Advertisers Association

Digital drives ad spend growth in Hong Kong, according to the Hong Kong Advertisers Association

Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong in 2017, according to a new survey which suggests online channels will continue to drive ad spend growth in 2018. The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, also revealed that […]

90% of Chinese tourists would use mobile payment overseas if given the option, according to Nielsen

90% of Chinese tourists would use mobile payment overseas if given the option, according to Nielsen

Over 90% of Chinese tourists would use mobile payment overseas if given the option according to Nielsen and Alipay‘s Outbound Chinese Tourism and Consumption Trends: 2017 survey. Meanwhile, 65% of Chinese tourists already use mobile payment platforms while abroad, which is more than six times that of non-Chinese tourists (11%). According to the report, Chinese […]

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]

Roku unveils new OTT ad measurement suite

Roku unveils new OTT ad measurement suite

Over-the-top (OTT) streaming firm Roku has unveiled a series of tools to help marketers get better value from ads on the platform. The new feature, dubbed Ad Insights, will offer expanded OTT measurement for brands as well as give access to data around reach and effectiveness across linear and digital formats. Less than 12 months […]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement  coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web  browsers, ​will ​now ​provide ​marketers ​independent ​and  comprehensive cross-device ​measurement ​of ​advertising  audiences ​on ​YouTube ​across […]

Nielsen: Mobile more accurate than PC at targeting people

Nielsen: Mobile more accurate than PC at targeting people

Online campaigns struggle to target women. The Fast Moving Consumer Goods (FMCG) sector struggles most to reach targets. Mobile tends to be more accurate than PCs when it comes to successfully serving ads to the age and gender advertisers intended, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. The data, collected […]

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]