Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]

Roku unveils new OTT ad measurement suite

Roku unveils new OTT ad measurement suite

Over-the-top (OTT) streaming firm Roku has unveiled a series of tools to help marketers get better value from ads on the platform. The new feature, dubbed Ad Insights, will offer expanded OTT measurement for brands as well as give access to data around reach and effectiveness across linear and digital formats. Less than 12 months […]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement  coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web  browsers, ​will ​now ​provide ​marketers ​independent ​and  comprehensive cross-device ​measurement ​of ​advertising  audiences ​on ​YouTube ​across […]

Nielsen: Mobile more accurate than PC at targeting people

Nielsen: Mobile more accurate than PC at targeting people

Online campaigns struggle to target women. The Fast Moving Consumer Goods (FMCG) sector struggles most to reach targets. Mobile tends to be more accurate than PCs when it comes to successfully serving ads to the age and gender advertisers intended, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. The data, collected […]

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]

Snapchat Introduces Ad Buying through Nielsen

Snapchat Introduces Ad Buying through Nielsen

Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]

Nielsen Digital Ad Report Examines Mobile Advertising Growth

Nielsen Digital Ad Report Examines Mobile Advertising Growth

The latest Nielsen Digital Ad report looks at mobile ad performance, its connection to female users and trends to watch as the market continues to grow. The latest data examines the challenges in reaching the right consumers and exploring how successful mobile ads in the U.S. are reaching their intended audience, as well as trends […]

Mobile Ad Targeting Is Improving, According to Nielsen

Mobile Ad Targeting Is Improving, According to Nielsen

In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That’s partly because of limitations around the ability to accurately target consumers on mobile devices, marketers say. According to research by Nielsen, those targeting challenges could be […]