Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

Valmont Cosmetics uses Thinfilm’s NFC solutions to transform beauty products into consumer experiences

Valmont Cosmetics uses Thinfilm’s NFC solutions to transform beauty products into consumer experiences

Thin Film Electronics, a global leader in NFC (near field communication) mobile marketing and smart product solutions, announced a partnership and related market trial with CMSmartconnect and Valmont Cosmetics. Through the collaboration, CMSmartconnect will integrate Thinfilm’s SpeedTap NFC technology into Valmont Cosmetics packaging, enabling Valmont to instantly deliver expert, customer-specific beauty advice for consumers through […]

Spanish Winemaker Barbadillo Rolls out NFC Promotion with Thinfilm

Spanish Winemaker Barbadillo Rolls out NFC Promotion with Thinfilm

Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]

Groupama and Saatchi & Saatchi Italy launch anti-text and drive technology

Groupama and Saatchi & Saatchi Italy launch anti-text and drive technology

Groupama Insurance and Saatchi & Saatchi Italy has released their latest campaign ‘SantinoSafetySystem’ which uses innovative technology to help prevent road accidents caused as a result of texting while driving. The anti-text and drive technology comes in the guise of ‘Santini’ which are traditional holy cards that many car owners in Italy adorn their dashboards […]