The investment is designed to accelerate Adnami’s steep growth trajectory as it continues to revolutionise programmatic, high impact advertising
Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today announces that it has secured series A growth funding from QNTM Group. Adnami is on a mission to improve the effectiveness of digital advertising. Its solutions for programmatic high impact advertising allow brands to get better returns on their […]
Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use. […]
Affise Attribution becomes the third service in the Affise ecosystem
Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution. Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]
Facebook has begun trialling a hub dedicated to news within its mobile app in the US. Facebook News is aimed at giving users more control over the stories they see, creating a more personalised and relevant experience. The hub features a ‘Today’s Stories’ section curated by Facebook’s team of journalists; the ability to personalise based […]
What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]
Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]
Smartphone brand Vivo has announced a global strategic content partnership with Taboola News to drive engagement and monetisation across Asia. As part of the partnership, Taboola will power news on its ‘swipe right’ screen to help expand the audience for the content publishers in Asia. When users swipe right on the home screen, Taboola will […]
International news provider Thomson Reuters has unveiled a new app aimed at providing business professionals with personalised news that can help them make better, more informed decisions. The app, which launched on iOS with an Android version coming soon, has been built with a focus on “news utility”, with design that puts an emphasis on topic-based feeds, […]
News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]
Facebook usage has fallen in the US from 2017, with the number of people using the platform for news falling by nine percentage points across the nation and decreasing by a massive 20 points for younger users. According to research from Reuters Institute, conducted by YouGov, despite the falling numbers, many do still discover news […]
