Thomson Reuters targets business professionals with updated news app

Thomson Reuters targets business professionals with updated news app

International news provider Thomson Reuters has unveiled a new app aimed at providing business professionals with personalised news that can help them make better, more informed decisions. The app, which launched on iOS with an Android version coming soon, has been built with a focus on “news utility”, with design that puts an emphasis on topic-based feeds, […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

Facebook used less for news as youngsters turn to WhatsApp, according to Reuters Institute

Facebook used less for news as youngsters turn to WhatsApp, according to Reuters Institute

Facebook usage has fallen in the US from 2017, with the number of people using the platform for news falling by nine percentage points across the nation and decreasing by a massive 20 points for younger users. According to research from Reuters Institute, conducted by YouGov, despite the falling numbers, many do still discover news […]

During disasters, active Twitter users likely to spread falsehoods, according to University at Buffalo research

During disasters, active Twitter users likely to spread falsehoods, according to University at Buffalo research

We know that Twitter is littered with misinformation. But how good are the social media platform’s most active users at detecting these falsehoods, especially during public emergencies? Not good, according to new University at Buffalo research that examined more than 20,000 tweets during Hurricane Sandy and the Boston Marathon bombing. The study, published in the […]

ABC News adds AR photo features for royal wedding

ABC News adds AR photo features for royal wedding

ABC News is bringing iconic symbols of the British royal family to mobile devices to help viewers celebrate the May 19 wedding of Prince Harry and Meghan Markle, according to a company announcement. The Royal Wedding AR Experience lets iPhone and iPad users see 3D models of the royal wedding carriage and a queen’s guard […]

TicToc by Bloomberg launches in Asia

TicToc by Bloomberg launches in Asia

Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]

Le Monde partners with Ligatus exclusively to provide brand safe premium native advertising

Le Monde partners with Ligatus exclusively to provide brand safe premium native advertising

The Le Monde Group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms. Following on-going consolidation of its advertising requirements, the Le Monde group will utilise Ligatus’ native ad formats across its premium […]

Facebook is prioritising local news sources globally

Facebook is prioritising local news sources globally

As Facebook continues to endure intense criticism over the how its handles user data, the social network has decided to roll out a change to news feeds across the globe. The change, which was introduced to the US back in January, will see local news prioritised on the news feed in all countries, in all […]

Google News Initiative announced to fight fake news and support journalism

Google News Initiative announced to fight fake news and support journalism

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended to be a wider worldwide expansion […]

1 2 3 4